In this post I’ll discuss about the investment and investment process What is meant by investment? In finance it means, putting money into some kind of an asset expecting that it will generate future income or its price will appreciate in the future. In economics, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth. Investment is a process. It is the process which [...]

Main purpose of the marketing communication is to convey a message to the target audience about a product and its price ant the distribution channels of a particular product. The task of promotion is therefore to develop a message and a form of presentation that allows the organization to present their product in a more attractive way. To do this task, the organization has to follow a communication process as follows, Communication process is concentrate on the behavior of [...]

Levels of branding strategies In previous post I mentioned about Branding. Here I like to mention about levels of branding. Phillip Kottler identified following strategies in developing a brand.   Line Extension This is the strategy of using existing brand to launch different varieties of same product. Only color, shape, size are different. Ex:  Lux soap with different sizes Cocacola buddy, regular, and large size Brand Extension This the strategy of using the existing brand [...]

Your grandma may have told you, “Don’t put all your eggs in one basket”. The meaning of this saying is that one should not rely on only one particular course of action for success rather than having several different possibilities. The wisdom of this saying equally applies even to an investor. It is always advisable to invest in a number of assets, not in a single asset. Such a variety of assets that an investor [...]

Have you heard the word “stress”? How do you define it? Stress is the general term applied to the pressure people feel in the life. It is said that the stress is common for all of us. Although you are a top manager or an employee of the organization, you have to accept the stress. So it is very important to learn about stress and stress management Stress is not always negative There are two [...]

Brand decision is a major outcome in product strategy, and it is very important for an organization. Since the recognition & the identity is provided through “the brand”. T he organization should always focus on building the brand & protecting the brand based on specific values. Define the brand A brand is a name, term, sing, symbols or design or a combination of them, intended to identify the goals or services of one seller or [...]

In the previous post we discussed “What is HRM”. Today I’m going to discuss about Main HRM function briefly. As you know, human beings are the most important resource in an organization. HR has significant characteristics that other resources don’t. As a human resource manager, a person has to perform several functions to manage HR effectively and efficiency in order to achieve goals of the organizations. So HR Manager should perform following function within an [...]

You have just won Rs. 100000 from a lottery. The lottery board gives you two alternatives to claim your prize. One option is you receive Rs 100000 now. Other option is you receive same amount after 6 month. What is your choice? Definitely your choice will be the first one. You like to have your 100000 cash price rather than having same amount after 6 months. This is the simplest example for “Time Value of [...]

Relationship with customers’ is concerned primarily with the competitive advantage that can be gained from customer retention and developing relationship marketing strategies.  This relationship with customers’ depends on the internal relationship with staff, as well as external relationship with suppliers. These different types of relationships finally determined the long term relation and satisfied customers which leads towards making super profit to the organization.   Defining Relationship marketing ” This is a process of creating, maintaining, [...]

Simply this is refers to the gap between desired level of sales and profit (performance) and the projected level of sales and profit if the current strategy is followed. Image Source : www.docstoc.com So, to fill this strategic planning gap marketers are using three different strategies.   1. Intensive growth Image Source : www.smiletemplates.com Using this strategy they identified further opportunities to achieve growth within the organizations’ current business. Three types of intensive strategies can [...]

This is a model used to calculate cost of capital of equity by looking at future returns and risk perceived by the investors. There are so many models used to calculate cost of capital, but they only concerned about the future returns. The specialty of this model is that it looked at the risk level faced by the investors This model argued that the cost of capital should consider the risk free rate (Rf) to [...]

Today many banks are using latest technology to do their business efficiency and effectively. The development of the Internet, the telecommunication technology and the networking technology helped banks to do their business activities and serve their customers easily and quickly. Online banking is one such method which banks have been introduced to their customers to perform transaction without going to the bank Online banking, also known as Internet banking allows customers to conduct financial transitions [...]